Nowadays, image is so important...

... and we are constantly getting judged on how we look. So instead of seeking to change these prejudiced underlying values of society, we're going to cynically capitalise on it and flog you this pot of our magical hokum nostrum. Made from the tears of Haitian orphans, dirt from the cave in Iraq where those weapons of mass destruction were hidden and Gordon Brown's smile, our miracle cure will empower you to conform to a beauty stereotype that we've helped to create. Or something like that. Man, I needed a rant today. What a stupid, stupid advert.